What was the brief?
Through creative innovation in the out-of-home space, drive awareness of the launch of Netflix’s reimagining of the 1960’s series Lost in Space in Malaysia.
How did we respond?
Using real-time weather-activated API we created an out-of-this-world out-of-home campaign in Kuala Lumpur and Genting Highlands. This transformed over 50 digital screens into a spacecraft launch, innovative light show and weather-responsive feed for this ‘unknown planet’.
The award-winning campaign created a multi-level sci-fi experience for consumers, surging brand recall and driving consumers to watch the upcoming show.